Sportano shop by Dalziel & Pow
Sportano is a start-up and digital-led brand for whom we were tasked to create their first physical store experience, connecting its online offer with a new experiential flagship experience, to better connect, engage and serve its customers.
Throughout the space are a variety of test and trial experiences and services across Bike Fitting and Servicing, Equipment Rental and Repair, Outdoor Activities, and a compact Cafe for increased dwell time.
The design is robust, with an almost factory feel, contrasting with a layer of interactive, environmental, and promotional digital messaging that supports the brand story and customer journey.
Sportano, shop, Dalziel & Pow, visual merchandising, flagship, interior design, retail design