MESSIKA BOUTIQUE – 52 CHAMPS-ELYSEES

Messika unveiled a brand new boutique on the Champs-Élysées. A prime location on world-famous Parisian avenue. An exceptional setting with an original concept. For this boutique, Valérie Messika imagined a unique set around the Maison’s iconic signature: Move.
52 Champs-Élysées is already establishing itself as Messika’s new signature address.

In a fun, contemporary and colourful way, this boutique has been transformed into a unique and immersive Messika boutique, entirely dedicated to the iconic Move jewel, giving its visitors a totally different jewelry experience.

The concept store designed as a modern boudoir invites you to discover the Maison's phenomenal successes: Move Uno, My Move, So Move and Lucky Move.

Oversized and XXL, on the facade of the boutique and in the arcades, the Move jewel takes over the entire space. The windows are filled by the motif’s signature lines, creating a mise en abyme enhancing the Maison’s iconic Move designs. Overhead, a circular Move decoration illuminates the space and echoes the central island.

A play on shapes and colours enlivens the space: marble, silver chrome and iridescent purple-pink create intense visual effects with multiple reflections. A unique way of playing with light to create a striking new graphic code.