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LOEWE opens new store in California

Location: California
Source: cpp-luxury
Made by: -
Published in: April 02 2021 / Fashion Stores
LOEWE has recently opened a new store in Southern California, at South Coast Plaza in Costa Mesa. Following storefronts in New York, Miami and Las Vegas, the store will offer mens and womens ready-to-wear, accessories and art, crafts and objets chosen by Anderson, whose vision for the arty brand extends from fashion to painting, sculpture and furniture.

The 1,500-square-foot space will have a distinctive design, incorporating the LVMH-owned Loewes longstanding commitment to craft. For the first time in a Loewe store, lebrillos, or traditional Spanish ceramic bowls, will be embedded into the concrete facade and also found inside. Traditionally used for cooking, the deep dishes were featured in the luxury brands Salone del Mobile presentation in 2019.
The colorful interior has an open floor plan with clear podiums showcasing light bulbs, shells, ceramics and other curiosities. Walls lined with tiles handmade in Mallorca and Valencia contrast with the concrete facade and floors, which feature handmade wool carpets from Spain depicting images by British graphic artist John Allen.

Furniture includes a specially commissioned burnt oak bench by 2019 Loewe Foundation Craft Prize finalists Jim Partridge and Liz Walmsley, and modernist Utrecht armchairs by Dutch architect and designer Gerrit Rietveld.

Among the art pieces on display at opening will be a major work by Italian artist Giorgio Griffa, a series of debris sculptures by Japanese artist Yuji Agematsu, and bamboo and leather works by the Japanese master-craftsman Hafu Matsumoto, a longtime Loewe collaborator.

Although South Coast Plaza was shut down for a time because of Californias COVID-19 restrictions, its back open now. In recent months, retail development has included a new Tiffany & Co. flagship and a Monique Lhuillier store.
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