Foot Locker New York City

Foot Locker has reopened its midtown Manhattan store with a reimagined design, including a new concept that highlights the retailer’s commitment to basketball culture as well as an elevated Kids Foot Locker shopping experience.

This opening is Foot Locker’s latest move in its Lace Up Plan, which includes a reimagined store at Willowbrook Mall in Wayne, N.J. and in Paris. New stores in Melbourne and Delhi will open in the near future.

At the center of the reimagined store is Foot Locker Home Court, designed to be a premier destination for multi-brand basketball brands. Home Court was developed in a partnership among Foot Locker, Nike and Jordan Brand, providing a curated experience built.
Customer-centric design principles: A visually striking space that includes street-inspired basketball elements and other storytelling elements;
Immersive activations: Digital components of the store, such as a self-initiated vertical jump challenge called “The Clinic Digital Experience,” allow customers to test sneaker performance; and
Enhanced technology: 3D scanning technology and other “fit tech” tools can help consumers find the perfect products and sizes.
In addition to Nike and Jordan Brand, Foot Locker Home Court features brand partners such as Adidas, PUMA, New Balance and Under Armour, among others.