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Burberry Seoul, South Korea

Location: Seoul
Source: burberryplc
Made by: -
Published in: October 07 2024 / Other Stores

Creating a new shopping experience for the Burberry customer, the store captures a sense of British luxury through interior design features referencing Burberry’s heritage and iconic house codes. Notable details include Burberry Check upholstery, Equestrian Knight Design carvings and sculptural furniture inspired by renowned artists Henry Moore and Barbara Hepworth – a reference to Burberry’s longstanding connection with British art. The store will offer a curation of menswear, womenswear and accessories from the latest Winter 2024 collection.

To celebrate the opening, the store will host two installations, ‘Burberry Art Space’ and ‘Burberry Heritage’.
Dedicated to showcasing British artists, ‘Burberry Art Space’ is a new series of exhibitions. For its first-ever installation in Seoul, the store will feature ‘A New British Modernity presented by Jemima Murphy, Pam Evelyn and Sarah Cunningham’. This exhibition introduces the work of three contemporary British artists who interpret the natural world, environment and subjective experiences in their own unique way.
In celebration of Burberry’s outerwear heritage, a curation of archive outerwear replicas will be displayed for viewing only, alongside archive imagery and several pieces from the latest Outerwear 2024 campaign. The selection is set to include Heritage Trench Coats, made in England at Burberry’s Castleford factory in Yorkshire, as well as new-season trench coats.
Burberry Seoul, South Korea, British Luxury Retail, Burberry Shopping Experience, Contemporary Luxury Design, Unique Store Design

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