Breitling renovated store at Westfield Shopping Centre in White City, London
Independent Swiss luxury watchmaker Breitling unveils its newly refurbished and expanded boutique at Westfield Shopping Centre in White City, during the brands 140th year. The boutique has nearly doubled in size, expanding from 60m2 to 107m2. Westfield London offers the perfect environment to showcase Breitling’s signature industrial-chic aesthetic, featuring the iconic loft-style on the inside of the boutique as well as the external façade.
The expansion comes in an exciting year for the brand who are celebrating their 140th anniversary with a series of events, book launches and activity including a travelling exhibition coming to Westfield London in November, exhibiting the brands most iconic models and stories from the last 140 years.
Breitling Westfield London also proudly showcases the limited-edition 140th-anniversary collection, celebrating the brands three flagship models – the iconic Navitimer, Chronomat and Premier – all equipped with the in-house Caliber B19, Breitling’s first perpetual calendar chronograph. For dedicated fans, the brand’s history is beautifully captured in Breitling: 140 Years in 140 Stories, a special anniversary book published by Rizzoli, available to purchase in store.
Located at the entrance of Westfield London, Breitling’s newly expanded boutique boasts an impressive 107m2 space, featuring a striking curved 26-meter façade and 4.5-meter ceilings, making it the perfect setting for its compelling industrial loft concept. With its expansive, light-filled interiors, the boutique offers new levels of customer experience and brand discovery. Visitors can explore Breitling’s full range of timepieces, enjoy the brands famous hospitality and discover exclusive items like the Triumph x Breitling motorbike or the DEUS ex Machina apparel collection.
Whether enjoying a glass of champagne or a game of pool, guests are invited to immerse themselves in Breitling’s world of innovation with the brands modern-retro designs appealing those seeking versatile timepieces that effortlessly blend into everyday life.
Breitling, store, London, visual merchandising, interior design, retail design,