A. Lange & Söhne Opens A New Boutique In Paris

A. Lange & Söhne increases its presence in the French market with an exclusive boutique in Paris – located on Rue de la Paix, one of the most famous shopping streets right in the heart of the French capital. Whether spontaneously or by appointment, clients can receive expert and personalised advice when choosing their desired model amidst a relaxed atmosphere and luxurious ambience. To provide them with a comprehensive overview of the collection, a large number of timepieces are available, including limited editions and boutique-exclusives.
Furthermore, the space, comprised of two floors, is furnished to resemble that of a modern lounge and provides an authentic and holistic brand experience. With great attention to detail, the interior architecture, characterised by its transparency and clarity, respects that passion for perfection and elegance with which watches are manufactured at A. Lange & Söhne.

Rooms that connect at right angles reveal fascinating perspectives and provide the optimal setting for showcasing the timepieces and offering advisory consultations.
One of the highlights is the "Experience Library", which offers insights into the history of A. Lange & Söhne through a collection of carefully selected exhibits. Furthermore, an extensive timeline takes visitors through the manufacture's eventful history, which was marked by numerous innovative developments, while the "Wall of Parts", a wall-filling installation with hundreds of hand-finished movement parts, illustrates the brand's quest for technical perfection and the highest level of craftsmanship. The visitor experience is brought to a close in a lounge with its very own bar.