The Visual Merchandiser is responsible with the "special effects" inside a retail space.
It's a service that visually and practically optimize your store, so that customers can always find it exciting and fascinating. Making some points of interest inside the store, refreshing the look of you shop, increase client comfort are just some of the elements you need from this service.

When browsing a cooking magazine we can imagine how tasty the food or receipt can be, just looking at the pictures.
In retail, things are just the same: if the glitter and the way a product is presented has been able to attract your attention, it means that the visual merchandising department has done a good job.

You as a business owner will not feel and you'll not see them, but your customers will... and they will certainly appreciate your effort. Everything is about the comfort of the customer in the store and a minimal and logical layout that make your customer not to be disoriented. You can try a simple test for a few minutes ... visiting a fashion store (medium-high end) you will easily notice a few things:
- The store has a logical layout and is easy to navigate
- You feel comfortable and the atmosphere is pleasant
- You do not have a claustrophobia feeling and the alleys are wide enough not to hit others
- The shelf display has suggested an association with another product that you find interesting
- You've find your products easy and quickly without a clerks help
- The store suggested with a mannequin a successful outfit
- You've easily identified the discounted items and the discount area
- You didn't have difficulty's finding the fitting room, that was also welcoming and well lit
- In the cash register area you have also picked up some trinkets
- At the exit you noticed you're shopping session ended with more products than you proposed at the entrance

The purpose of a Visual Merchandisiser is: "easy to see, easy to follow, easy to shop", and this has made it easier for you to shop.

Yes. In principle any store or commercial space needs a visual merchandiser. Is the person who refreshes the atmosphere from time to time in the store and makes it attractive to clients, using different visual techniques.

The point is "easy to see, easy to follow, easy to shop" and these things are generally valid in any retail space, no matter if your shopping space is grocery store, boutique, concept store, restaurant, pop up store, fitness studio, cosmetic shop or flower shop.
Each store/ business has its own particularities and needs. Visual optimization is not done using a template or a theory that is valid for any commercial space, it is done by analyzing a number of elements that needs to be optimized and customized: customer flow, optimal store layout, shelf display, points of interest, correlated exposure at the shelf...

To understand how often you need this service, you have to consider this two elements:

"Critical Minute" is the fraction of the second in which a customer accidentally arrived in your store decide whether he remains or leaves.
"The ideal client" for any store is the one who spends a lot of money, and above all it's walking out from the store happy and almost sure he will be back soon for another shopping session.

You need to analyze what level of comfort you want to give to the ideal client and what success rate the critical minute has. These two aspects determine the cycle you need to turn to this visual merchandising service.

Daily and weekly services are dedicated to in store adjustments and self display, more dynamic and attractive ways to present the merchandise.
Monthly and annuals can help with a small redevelopment of commercial space and testing new exposure solutions and optimizing space based on existing merchandise.
Visual optimization will not require to close the store and it will not transform the shop in a total mess. The toolbox of a visual merchandiser include only aesthetic and logical tools.

Start by contacting us by phone 0721640898 or email office@glamshops.ro and briefly tell us in what you think we could help you.

Set up a meeting to discuss some details and within short time we can develop a solution for your store. We set together the scale of the work and we try to implement solutions according to the budget you set.

As the name probably suggests you, this field deals with shops and commercial spaces interior design. Interior design and layout for the retail sector. Unlike Visual Merchandising where we are talking about a visual optimization of a space, at Retail Design we create a new store from scratch or remodel existing ones.
A little analogy with the tailoring world to understand the difference: it's like tailoring a costume already made or making a new bespoke one from drawings to final product. It is obvious that the one created from scratch it fits you better.

We develop a customized floor plan for your business, a whole interior concept that involves retail fixtures, lights, ambient, finishes, display areas, to minor details such as in the store scent. We work strictly related to your branding manual and the target of your business. The goal of this service is to create new and attractive spaces in accordance with current trends in design but "tailored" to the needs of each business.

Each job begins with a fieldwork analysis in which we understand your customers: what they do, how they move, where they look, how long they spend in the store, how careful they are to the details. We will have discussions with you about the new concept in which you explain what are your expectations and needs.

We develop the project and the future store virtualy at 1:1 scale using 3D softwares, 3D renderings, 2D visuals and sometimes even hand drawings. Our projects are quoted in detail and we insist on supervising the production part of the project, to avoid deviations from our initial renderings. With the project handing over, we explain the solutions we have chosen and we answer the obvios questions that you will surely raise:
How is it done? What is it from? Who am I doing? How do we fix it? How long does it take to achieve it? How much does it cost? Where do I buy them?

WHO IMPLEMENT YOUR PROJECT?
We focus our attention on what we do best... and this is design. That is why for any production subdivision we have chosen different partners, and we recommend them depending on the project and its complexity: construction teams, electricians, advertising production teams, furniture manufacturers, welders, architects, engineers...
We choose our partners according to fairly strict principles and we focus on the quality of the work and not on the lowest price. But we can also work with your favorite teams you chose.

1. You need to find a Retail Design company to get in touch with. If it helps you with something office@glamshops.ro / +40721640898

2. Explain briefly how can we help you, what you sell, who is your client target, how you see the store, what you would like, what you would not like.

3. We'll make an initial free of charge proposal without much details, that we will explain and analyze together. Finally if you think that "these guys are really good," we can continue the project. Otherwise you have not lost anything and we remain with the initial proposal.

4. We finalize the concept for your store in close collaboration with you. At the end when we consider the design part finished, we pass to the implementation.

5. We choose together the necessary equipment and solutions: lights, floor, furniture, hangers, mannequins, retail fixtures, display tables, colors, wall coverings, workers teams ... and we are trying to complete the project as quickly and efficiently as possible.

How much it cost and How long does it take? The answer to this questions is in direct proportion with the complexity of the work. Costs and time are unknown at first, but once we understand what's the goal and requirements of the project, we let you know the design costs so that you may allocate a budget for the production part.

We develop the design concept of your store by using materials and solutions that fits in your allocated budget.

Yes we have, and some of it is visible on a simple scroll down on this page. Additionally, if you need more references, we can present them at an eventual meeting.

But… wouldn’t it be more interesting and relevant for you if we made a free proposal for your store, based on which to decide whether to continue or not our partnership ?
For us, each project is unique: it has a story, its own theme, its own needs and requirements, a certain budget and most of all, a brand manual to be followed. What sense would it make for you to browse a photo portfolio without understanding these aspects and what they are based on?

So you better contact us, we fix a meeting, we discuss, we come up with an initial proposal and subsequently we decide whether we continue or not.

1. For the same reason why you’re trying to adapt to new trends in fashion outfits, because you want to be in tune with the latest trends. Just like any other field, shop windows design has gone through a series of stylistic developments and there’s always a current trend and a previous one. It just depends on which trend you focus your attention.

2. The store window is one of the most powerful and less expensive advertizing tools (price is included in the rent or space). Shop windows have the power to turn a passer-by into the client in just a second.

3. No matter if you're selling jewellerys or cars, this marketing tool allows you to display 1: 1 scale products. No other form of advertising, either online or print, allows you to display real-sized and almost touchable products. So why do not you invest in something that allows you this?

Retail debugging is a term you are not familiar. The word consists of Retail and Debug.

Debug - is an English term most commonly associated with software programming. It is the action to detect and eliminate any errors in a software / program / game.

We detect any retail errors and product presentation, which we later correct or offer you the solution for correcting them ...
It's basically an audit of your store / commercial space, where we can detect small mistakes in communication, positioning, shelf display, promotion or fitting. We try to correct them through simple, punctual solutions with less financial implications and less disturbance.

From a technical point of view, a correctly arranged store window should meet certain conditions and some specific rules like: unity, harmony, balance, rhythm, proportion, lighting, focus points…

The less technical side defines a successful store window as follows:
1. A display that is able to produce astonishment, smile or simply capture the interest of passers-by.
2. A store window that manages to sell the exposed products or services .

In conclusion, any display that brings new customers to your store can be considered a successful one.
The first step towards a proper fitting is to know the products thoroughly as well as the customers’ target: What are we selling? To whom are we selling? How do we want the value of the products to be perceived?
Responses to the above questions should be highlighted in subtle and harmonious future window concept.

It helps you solve some small retail mistakes you may have noticed or not but you do not know how to fix them. It is also likely that this service will not help you if your store is perfectly optimized, organized, and customer friendly.

Some examples of minor retail bugs:
- I put a banner with a promotion but nobody buys the product from the promotion.
- We always find opened and destroyed merchandise boxes on the shelves.
- In stead of using the fitting rooms, client try the merchandise inside the shop.
- Clients only navigate inside the store without buying anything.
- Cash register waiting times is a big problem for us.
- The clerk does not know how to interact with the clients.
- Sales on a certain segment decreased compared to the previous month.
- The books on the shelf are scattered but not bought.

Here are just a few quick examples of what you can do with this Retail Debugging. But the reported complaints can be more complex and varied, and we hope to find solutions to any challenge from you. Retail Debugging makes fine tuning that does not require major changes in your store. It does not mean that any problem can be solved so... there are cases that involve more radical solutions.

We detect your problem and offer you the solution, you can implement it or not.

There are two costs and both are variable. It is up to you to decide how much you want spend on your window display.

1. Cost for design and concept
That's the costs to design a concept for your shop window, along with the quoted project, details and 3D renderings.
We do not have a fix price, it varies depending on the complexity of the project and your requirements. A brief discussion explaining what you want and how, it will help us to shape your price for design.

2. Production cost
That's how much it costs to physically realize what we've proposed in our design concept. This service can be done with Glamshops partners or with companies that you agree with.

You determine the budget for the production part, and we develop a concept around youre amount, so our idea can be achieved in your budget.
There are no recommended amount to invest in window display, each project is unique through design, finishing, complexity and requirements. If you do not know how much you want to spend, give us a call and we can talk about it.

Before calling, it is good to have some answers to the below questions, this will be a starting point for the discussion:
What do I want from my new shop window? Am i a high-end, medium or low-cost brand? Do I want a temporary, seasonal or annual display?

Retail Debugging is not an exact science nor does it exist in a usual job list. Resolving the so called bugs in commercial spaces is not made using a well-defined algorithm that once applied will give all the answers and solutions.

What stand behind this service we provide and where the know how come from:
- Our experience in retail design and visual merchandising
- Retail issues we have solved in the past
- Problems that we notice daily in the various commercial spaces we visit
- Mistakes and cost-optimization decisions that impact sales
- Marketing decisions taken by people who do not visit the store and just propose them from the office chair
- The passion for what we do and the daily documentation made through the blog on our web page "Shop Review"
- We analyze stores from the client perspective, we act like a normal client and our solutions are made to increase customer comfort

So... The report we offer you is based only on our retail experience and our passion for retail design. The small retail issues, can not be seen or analyzed from an office chair you have to be there in the shop, writing down everything you may notice as "unusual" or "suspect".
We do not consider ourselves experts or "retail gurus", but probably our point of view from the customer level will help you understand your clients needs.

1. Designing / developing a layout for your store window, may take from one day to one week, depending on the complexity of the work and the modifications to the original suggestion.

2. Execution also depends on props we suggest. It is only after completing part 1, than we can specify the production and execution length of time.
The proposal may include decorative props that can be realized from one day to another, objects to be imported from abroad or complex sets that require a longer period of time to be custom manufactured.

You can specify the deadline so we know what setup and solutions to adopt.

You can analyze yourself if you need us by detecting certain bugs or issues that bother you or you can call us to find them.
This analysis can not be taken from an office chair, you need to be physically in the store to understand the interaction of the human factor with your products or your services.

According to the saying "there is always room for better" you can contact us to see together if something can be optimized in your shop.
Probably some retail bugs can be solved by your own or by the marketing department or even by the clerks. All you need in the end is a person who can see the problems and who can fix them with a smart and fast solution.

Retail Debugging can be applied to any open-circuit commercial space: pharmacies, bookstores, shoe stores, clothing stores, restaurants, fast food, markets, hypermarkets, confectioners, optics, jewellery stores and watches ... Commercial space where the customer interacts with your product or service is appropriate for a small improvement.

1. First you search for a profile company to help you or +4 0721640898 office@glamshops.ro .

2. We meet at your store or you send us some photos of the initial store window and related data. We need a few details and explanations subsequently.

3. We present our initial proposal for free, upon which you decide whether you continue working with us or not.

4. If we continue, we send you our price for the design part, delivery time and details regarding production.

5. The last part is the production of our concept. For this part you can work with our recommended partners or we can work with a team you chose.

This service is not science based and is not a software that scans the store and fix the issues he found. This analys is made by a human factor, multiple visits to the location and a monitoring activity of certain human factors.

Depending on the problem, a more complex or less complex research is done, to detect the reported problems.
Complex research involves: observing the customer behavior in the store, analyzing the reaction and decisions of the clients, walking pattern inside the store, customer-staff relationship...

The client observing process is done without interacting with them and totally undercover. We are observing the shopping process in its natural environment to collect accurate information. We try as much as possible even the staff not to know about us, to see their way of approaching and addressing the clients.

When the detected irregularities are obvious and visible on the spot, we avoid the complex monitoring and analysis process. It is possible to draw conclusions from previous experiences also for the same or approximately the same problem.

1. You want a great Christmas-themed store window and our role would be to decorate your tree in the window with Christmas balls and lights. We have a higher level of imagination and it’s a shame not to take advantage of it.

2. “I need a store window in 2-3 days, can you help me?” No. Not because we couldn’t make it, but we don’t work based on certain templates or patterns that we just adapt according to the window or the season. Each project is unique and is based on a process of thinking, analysis and customization. Give us time to think and you’ll be satisfied in the end.

3 We like challenges and therefore we try to get to what you want with our own artistic and aesthetic ways. If you already know what you want and how tomake it, that means you do not need our services. Call us only if you need our ideas and solutions.

4 The Window Dresser doesn’t deal with fixing panes and glass facades. Panes are part of the store window but you need a glazier to make and fix them. If you’re having trouble finding the right person, we can recommend you one.

"How long it takes?" This is a relative question, depends on the complexity of the work. Sometimes we can figured out in 5 minutes, sometimes we need a little bit more time to observe your shop and your clients.
If you'll ask us why the "Mega Sales" sign is not notice by clients we give you a quick answer. But if you ask us why customers stop immediately after entrance take look and leave ... this requires a more complex approach to the problem.

Costs are also relative, but probably after the first 5 min explaining exactly what you need and what is our job, we can give you an estimated cost.