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25.10.2018 Shop Window Displays

HARVEY NICHOLS - HOLLY NICHOLS OVERALL CAMPAIGN

London
Made by:
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retail-focus

Throughout September the window scheme at Harvey Nichols reflected the brand’s overall campaign, which saw it change the name of its Knightsbridge store from Harvey to Holly Nichols to celebrate the newly refurbished first floor. The campaign was introduced to celebrate and empower women and the four floors that are now dedicated to womenswear.

Harvey Nichols - Holly Nichols overall campaign

The pavements surrounding the store were painted with motivational quotes from successful women in industry and the windows transformed into 'The Fashion House’, which reflected the Holly campaign with illustrations of women and exclusive pieces available on the first floor from brands such as Dries Van Noten and Off-White.

Harvey Nichols - Holly Nichols overall campaign

Harvey Nichols - Holly Nichols overall campaign

Harvey Nichols - Holly Nichols overall campaign

Harvey Nichols, Holly Nichols, Empower Women, Fashion House, Dries Van Noten, Off-white, Amenajare Vitrine, Amenajare Vitrine Haloween, Decoratiuni Vitrine, Amenajarea Vitrinei, Window Display, Retail Window Design, Womenswear